Case Study #12 | Atlanta Hawks Custom Signage

Amy Parry Projects recently completed an exciting installation of custom pieces for the Atlanta Hawks at their coaching and practice facility. Embracing an industrial aesthetic, these installations embody the principles of hard work and teamwork that define the Hawks’ culture. In fact, the creation of these pieces was itself a collaborative effort between APP, Coach Quin Snyder, and Atlanta artist Taylor Means, showcasing the spirit of unity and dedication that drives both the team and the project. This unique blend of design and teamwork not only enhances the facility’s environment but also serves as a constant reminder of the values that propel the Hawks toward success.


To learn more about how the artwork developed,
please flip through the Case Study below…

Recycled Art!

Hawks x Novelis Recycled Sculpture

We had the great pleasure of contributing once again to the amazing art collection over at State Farm Arena. This time we worked both with the Hawks and Novelis, the world’s largest recycler of aluminum. “Full Court Press,” created by local artist Taylor Means, is a sculpture made up of nearly 404 lbs of upcycled aluminum cups and cans in the shape of the Hawks Logo. Please view the video below to see how this amazing piece came together!

In the Paint

State Farm 100 Year Anniversary Gift

APP has had an amazing relationship with the Atlanta Hawks over the years, providing artwork for the team’s home at State Farm Arena. When the Hawks were considering a gift for State Farm’s 100 year anniversary, they knew it had to be something meaningful, unique, and unexpected. APP was honored to be tasked with developing a special installation piece with the Hawks Studio for the State Farm headquarters in Sandy Springs.

APP engaged numerous local Atlanta artists, along with Atlanta Hawks employees and children at the State Farm Good Neighbor Clubs, to design the balls. Each artist was assigned a basketball to personalize in their style, and commemorate the Atlanta Hawks and State Farm’s community impact. Certain balls were designed to represent and highlight key moments in their joint giveback efforts, from the Hawk’s Season of Giving celebration to the Arena’s Zero Waste initiative.

One hundred balls were designed for the installation, representing each year of State Farm’s history. With such a large undertaking, APP enlisted the help of local artist and Atlanta native Taylor Means to assist with the organization and assembly of the installation. Taylor not only worked out the logistics of the piece, but personally designed and created many of the balls as well out of his studio in Avondale.

Other Atlanta artists, including Jermaine Clark, Kyle “Black Cat Tips” Brooks, Lillian Blades, Stacie Rose, and Zerric Clinton, to name a few, contributed their own unique artistic styles to the balls. The combined grouping is a kaleidoscope of color and texture, representative of the rich relationship and collaborative efforts between the Atlanta Hawks and State Farm over the years. We here at APP are truly honored to have been a part of such an impactful project, one that will be enjoyed and treasured for years to come.