In this quickie of a case study, we wanted to give a glimpse into how we developed and executed an amazing custom mural for the Voco Sarasota Hotel’s restaurant and bar. Artist Kipper Millsap used IHG’s brand standards, particularly the avian theme, as a jumping off point, conscientiously developing it into something that felt on-brand for both the hotel and the artist. To keep with the hotel’s timeline, artist Kayleen Scott was brought in to install the mural, using a fully planned out template made by Kipper. The result speaks for itself! A memorable and “Instagrammable” moment for customers and the hotel."
