Case Study #6 | Aaron Whisner

In 2018, Amy Parry Projects was approached by Gensler to create a youthful and music-centric art package for a new hotel developed by the Hard Rock brand. REVERB was meant to be a hotel for today’s young music fan, with a modern and tech-savvy approach to design. APP worked with artist Aaron Whisner to create a custom piece for the hotel’s co-working area, instilling the space with the artist’s street art sensibility, and creating a memorable “Instagram Moment.”

To learn more about how the artwork developed,
please flip through our latest Case Study below…

REVERB by Hard Rock - Summer 2020 in ATL

The Reverb by Hard Rock hotel is now slated to deliver this summer. (Earlier plans had called for debuting the hotel in February, just before the big basketball tournament, developers said last year).

The hotel stands 11 stories and is primed to offer 200 guest rooms, many of which will peer out at the stadium next door.

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Amy Parry Projects is excited to see this project come to fruition after working with the Hard Rock brand to develop signature content and visuals that will be seen in the guestrooms and public spaces of numerous properties across the country.

Stay tuned for more details and a peek at what we have been putting together.