Partner Highlight - Methane Studios, ATL
In honor of the world’s first Reverb by Hard Rock (opening today in Atlanta, GA) we would like to highlight this custom Fender Stratocaster screen-print. This beauty was drawn up by local, award-winning illustration/design team Methane Studios specifically for this new music-centered hotel.
Since the summer of 2018, Amy Parry Projects has been collaborating with Gensler Atlanta and the Hard Rock team on the entire Reverb art package. It has been a fun challenge to design with genuine, hard-core music fans in mind - no matter their age or preferred genre. Located in the heart of downtown in walking distance to a number of amazing concert venues, Reverb is a cool place for these fans to stay and bask in the vibe.
As a nod to the rich history of concert “gig posters” APP was asked to provide an authentic print option for the Reverb guestrooms. From pared-down early rock-n-roll flyers to wild and complex psychedelic images, gig posters are works of art in and of themselves. They advertise the show, outlining all the “when and where” details and then later, they become relics of the good times we had.
Methane Studios definitely came through as the collaborative partner on this print-run. Their work is the real-deal epitome of hand-crafted. After reviewing a few different compositional sketches, we settled on a central guitar image with a surrounding array of southern flora and fauna. As we moved through the design process, Hard Rock wanted a Fender so the guitar naturally became a Stratocaster. The colors were informed by Reverb ‘s overall design palette and the inks were custom-mixed by Methane before they hand-pulled the prints.
While Reverb’s opening today is not technically a concert event, it’s a moment worth remembering in 2020 - a brand new Hard Rock hotel for a city that truly loves its music. As concert venues begin to open back up, Reverb will be there to give fans a place to crash before and after the show. The APP + Methane Studios print appears in each guestroom and will also be available for purchase if guests want to commemorate their Reverb experience.
For more information, please visit:
www.reverb.hardrockhotels.com | www.methanestudios.com
REVERB by Hard Rock - Summer 2020 in ATL
The Reverb by Hard Rock hotel is now slated to deliver this summer. (Earlier plans had called for debuting the hotel in February, just before the big basketball tournament, developers said last year).
The hotel stands 11 stories and is primed to offer 200 guest rooms, many of which will peer out at the stadium next door.
Amy Parry Projects is excited to see this project come to fruition after working with the Hard Rock brand to develop signature content and visuals that will be seen in the guestrooms and public spaces of numerous properties across the country.
Stay tuned for more details and a peek at what we have been putting together.
Sonya Yong James | Lyla Lila (ATL)
Christmas came early for Atlanta foodies when Chef Craig Richards’ newest concept, Lyla Lila opened to the public on December 6th. The midtown restaurant is the result of many months of exploration into Richard’s passions - Southern European (leaning Italian) cuisine, experimental jazz and an interest in creating a comfortable, approachable dining experience.
When Chef approached Amy Parry Projects to consult on a statement piece for the Restaurant’s main dining room, everyone was initially imagining a textile piece - in the interest of southern charm; one that spoke to the passing down of craft. Naturally, Atlanta artist Sonya Yong James came to mind. A studio visit was scheduled between Chef and Sonya (recently represented by Whitespace Gallery) and a delightful shift in direction happened en studio.
Hanging from a pot rack in Sonya’s space within the Atlanta Contemporary Art Center was a large, old wooden spoon that she used in her hand-dyed textile work. Richards saw the spoon and was struck by it’s natural beauty. As Sonya and Chef connected over music and other “ties that bind,” the spoon became the story. Sonya embarked on creating a textile hanging work from a collection of indigo dyed spoons.
A custom armature was made, spoons (new and old) were gathered, Sonya switched studios (and was awarded the prestigious Artadia Award on the heels of three back to back exhibitions) and the piece was installed as the Restaurant prepared for it’s first round of guests - friends and family of Chef and his Lyla Lila business partner Billy Streck.
Sonya’s spoons are a beautiful complement to the Restaurant’s beautiful, eclectic interior which was designed by Atlanta’s Smith Hanes Studio. If you are in Atlanta, please make a point to enjoy both the food and design of this new, great space.
Recent article from Atlanta Magazine here.