APP - Accessories Packages
The best hospitality art packages utilize a variety of accessories to further develop the design narrative. We have a plethora of resources and a passion for putting together these collections. Please send us an inquiry when you are in need of a great accessories package (or if you are an artist who works in dimensional multiples and would like us to consider you for future projects!)
Partner Highlight - Methane Studios, ATL
In honor of the world’s first Reverb by Hard Rock (opening today in Atlanta, GA) we would like to highlight this custom Fender Stratocaster screen-print. This beauty was drawn up by local, award-winning illustration/design team Methane Studios specifically for this new music-centered hotel.
Since the summer of 2018, Amy Parry Projects has been collaborating with Gensler Atlanta and the Hard Rock team on the entire Reverb art package. It has been a fun challenge to design with genuine, hard-core music fans in mind - no matter their age or preferred genre. Located in the heart of downtown in walking distance to a number of amazing concert venues, Reverb is a cool place for these fans to stay and bask in the vibe.
As a nod to the rich history of concert “gig posters” APP was asked to provide an authentic print option for the Reverb guestrooms. From pared-down early rock-n-roll flyers to wild and complex psychedelic images, gig posters are works of art in and of themselves. They advertise the show, outlining all the “when and where” details and then later, they become relics of the good times we had.
Methane Studios definitely came through as the collaborative partner on this print-run. Their work is the real-deal epitome of hand-crafted. After reviewing a few different compositional sketches, we settled on a central guitar image with a surrounding array of southern flora and fauna. As we moved through the design process, Hard Rock wanted a Fender so the guitar naturally became a Stratocaster. The colors were informed by Reverb ‘s overall design palette and the inks were custom-mixed by Methane before they hand-pulled the prints.
While Reverb’s opening today is not technically a concert event, it’s a moment worth remembering in 2020 - a brand new Hard Rock hotel for a city that truly loves its music. As concert venues begin to open back up, Reverb will be there to give fans a place to crash before and after the show. The APP + Methane Studios print appears in each guestroom and will also be available for purchase if guests want to commemorate their Reverb experience.
For more information, please visit:
www.reverb.hardrockhotels.com | www.methanestudios.com
Case Study #3 | Sonya Yong James for Lyla Lila
Our third Case Study gives a little more detail about the custom indigo spoon installation that APP commissioned last year for Atlanta restaurant Lyla Lila. Created by local artist Sonya Yong James, this piece perfectly complements the passion of Chef Craig Richards and the interior design by Smith Hanes Studio.
It all started with a bit of synergy - the kind that only occurs during a great studio visit.
Please flip through the Case Study below, or review our initial overview of the project here.
Currently Inspired By (Endless Summer Edition)...
Art inspiration is never cancelled!
Checking in with a new Inspiration Board - this one is chock full of summer flair. Please know that APP can create a custom inspiration package for any kind of project you might be working on. Just let us know what look and feel you're going for and we will put together something fun for you.
REVERB by Hard Rock - Summer 2020 in ATL
The Reverb by Hard Rock hotel is now slated to deliver this summer. (Earlier plans had called for debuting the hotel in February, just before the big basketball tournament, developers said last year).
The hotel stands 11 stories and is primed to offer 200 guest rooms, many of which will peer out at the stadium next door.
Amy Parry Projects is excited to see this project come to fruition after working with the Hard Rock brand to develop signature content and visuals that will be seen in the guestrooms and public spaces of numerous properties across the country.
Stay tuned for more details and a peek at what we have been putting together.
Sonya Yong James | Lyla Lila (ATL)
Christmas came early for Atlanta foodies when Chef Craig Richards’ newest concept, Lyla Lila opened to the public on December 6th. The midtown restaurant is the result of many months of exploration into Richard’s passions - Southern European (leaning Italian) cuisine, experimental jazz and an interest in creating a comfortable, approachable dining experience.
When Chef approached Amy Parry Projects to consult on a statement piece for the Restaurant’s main dining room, everyone was initially imagining a textile piece - in the interest of southern charm; one that spoke to the passing down of craft. Naturally, Atlanta artist Sonya Yong James came to mind. A studio visit was scheduled between Chef and Sonya (recently represented by Whitespace Gallery) and a delightful shift in direction happened en studio.
Hanging from a pot rack in Sonya’s space within the Atlanta Contemporary Art Center was a large, old wooden spoon that she used in her hand-dyed textile work. Richards saw the spoon and was struck by it’s natural beauty. As Sonya and Chef connected over music and other “ties that bind,” the spoon became the story. Sonya embarked on creating a textile hanging work from a collection of indigo dyed spoons.
A custom armature was made, spoons (new and old) were gathered, Sonya switched studios (and was awarded the prestigious Artadia Award on the heels of three back to back exhibitions) and the piece was installed as the Restaurant prepared for it’s first round of guests - friends and family of Chef and his Lyla Lila business partner Billy Streck.
Sonya’s spoons are a beautiful complement to the Restaurant’s beautiful, eclectic interior which was designed by Atlanta’s Smith Hanes Studio. If you are in Atlanta, please make a point to enjoy both the food and design of this new, great space.
Recent article from Atlanta Magazine here.
Currently Inspired By...
More and more we are honoring requests to show art options with greater depth and texture. For this last Inspiration Board of the year, we would like to share a “few of our favorite (dimensional) things.”
There is so much to love about three-dimensional art; how it can punctuate a space and accentuate the overall design. Please click through these options in wood, glass, metal, fiber, porcelain and even just thickly applied paint.
custom | hand-embellished | murals
Please admire the gorgeous mural that was selected for the oval wall above The Dining Room of Chef Linton Hopkins' new ATL Steakhouse, C. Ellet's. The imagery is in reference to the landscape surrounding the Mississippi River where the restaurant's namesake, Charles Ellets Jr. served as an impressive US Army Corps Engineer/Colonel during the Civil War building canals and bridges, managing water flow and planning future river navigation for the US Military.
The 9 x 84 foot mural is mysterious and ethereal, hand-embellished with metallic paints by Seattle-based artist, Maeve Harris.
Learn more about ATL's newest Steakhouse here in a recent article by Eater Atlanta.
And just wait until you see the additional 70 foot mural in the stunning C. Ellet's Club Room!
C. Ellet's was Designed by Square Feet Studio with Art Consulting by Amy Parry Projects
APP Out of Town - The Jefferson DC + PUBLIC Chicago
A comparison of two hotel experiences...
I have a background in art history, and in curating shows for non-profits and pop-up exhibitions. As a hospitality art consultant, selecting art for hotels is similar to creating a show. While curating for a museum or gallery, you are largely relaying a message, movement or concept that is punctuated by being within white walls. Art consulting for hotels is about creating an emotional, immersive time and place situation for the visitor. Many impressions are made because of the quantity of guests and the lengthier “shelf-life” of the design.
As a child, I remember going to see the Barnes Collection in Philadelphia. I was completely blown away. It was the first time I saw the luxurious experience of living with art. The beautiful home was filled with art, hung salon style, and co-existing with the elements of home: furniture, rugs and books. Traveling after that in Europe exposed me to more of the same. Places like Versailles are like Disney World to me. I don’t want to live there – that’s not MY luxurious life. It’s not realistic, and completely overwhelming for the senses. But I love being there, experiencing the time-period these places capture and the feeling of luxury they convey.
Great hotel stays should envelop the guest with a cohesive look and feel. Every hotel has a mission statement and the selected art is a large part of conveying that message. My work is in the luxury hotel tier and this is where I stay when I travel. While they really are apples and oranges, I want to offer a comparison of two hotels I stayed in this year: The Jefferson in Washington DC and Public Chicago.
THE JEFFERSON HOTEL, Washington DC (photos courtesy of the hotel)
I visited the Jefferson in February because I was working on a historical hotel project in the city. While I was already in the mindset working on a package that honors the aesthetic choices of a past era, I was deeply impressed with the authenticity of the entire hotel. All the furnishings and art were Jeffersonian; the photographs and portraits in the public spaces and the maps used in the downstairs bar offered a complete picture and feel. The frames were gilded but not themey at all. The hotel aura was classic and classy down to the last detail. And that’s what this job is about – the DETAILS. The fresh snacks I noticed along with the turn-down service, were apples. I was transported back in time and my stay was comfortable and comforting, exactly what I needed after two busy and cold days. This hotel exemplifies what we try to offer with our boutique approach. We try to develop the character of the space, enhancing the design with unique, perfectly paired pieces of art.
PUBLIC Chicago Hotel (Photos courtesy of the hotel)
On the other hand, my July stay at PUBLIC in Chicago did not have the same cohesion or comfort. Where the Jefferson had a specific tenor that it offered seamlessly, Public had a shtick, and the delivery was pretty jarring. Firstly, the lighting throughout the entire hotel was very dim. The dramatic mood did not provide a feeling of ease, and the layout of the lobby was not intuitive, giving more confusion than warmth at reception. Similarly, in my guestroom, the back lit headboard was an interesting “feature” but I really didn’t like having to work to create my own ambiance. The light was the hotel’s design element but I was in charge of it adjusting it.
The extremely neutral color palette, lack of art in the corridors and very minimal and oddly chosen art in the guestroom did not mesh with the elegant, traditional art that could be found in the public spaces downstairs. The overall impression the Public gave me was that there were multiple designers on the job. And that brings up another important point: When I am staying in a (nice) hotel, I should not be thinking about the designers’ decisions, even if I am in the industry. The Public hotel was not successful at encompassing me or delivering their mission. I spent my two nights and had a wonderful time in the city, but honestly in regards to many elements in the hotel, I just didn’t get it.
Again, these are two totally different hotels. But in my opinion, every hotel should offer what the Jefferson did so well – a luxury, relaxing stay in an environment where all the details work so well together you don’t notice the process.
- Amy Parry
Currently Inspired By...
Our ability to discover new art is limitless and relationships are forged daily with artists all over the world.
Say hello to some of our brand-new favorites.
Pier 2620 Hotel Re-Branding Featured by Hospitality Design Magazine
APP // SAN FRANCISCO
The recent re-branding of Pier 2620 Hotel was featured by Hospitality Design Magazine this week. Amy Parry Projects was selected by the Designers at Anderson/Miller, Ltd. to carry their Fisherman's Wharf concept through in the art for 233 guestrooms. Start to finish, we thrive on creating these one-of-a-kind art packages.
Please check out our photos of the evolution of these custom, hand-painted (and weathered) signs after you read the article about the project.
A Conversation with Thomas Bucci
We are excited to share with you a little dialogue we just had with architectural watercolorist Thomas Bucci. APP is working with Thomas to produce several pieces for a luxury hotel project in Washington DC, where he lives and paints in the plein air method. His paintings offer a beautiful reflection of this unique and important American city.
We thank Thomas for his work and his words and encourage you to learn more at www.thomasbucci.com.
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APP: Where were you born and what is your earliest memory of making art?
TB: I was born in a small industrial town in western NJ. The architecture of the old factories and mills still swirls around in my consciousness and affects the way I see buildings, cities and towns.
I started by drawing cartoon characters and people I saw on TV when I was around 9 or 10. I sketched all the players in the Watergate hearings as they were televised live in the early 70s. I was encouraged when people recognized my renditions and complimented me. In some ways you could say Richard Nixon got me started as an artist.
APP: As a trained architect, what are some of your favorite building finishings? Which are your favorite to paint?
TB: I don't love the idea of painting specific buildings per se. I am attracted by the architecture of cities and urban landscapes. The way the buildings collage together to make the fabric of a city or town appeals to me and I try to tell that story in my paintings.
APP: What brand of paper and paints do you enjoy the most?
TB: This is a constantly evolving thing. Paper is probably the single most important element. Poor quality paper will almost certainly limit the chances of success with a painting. I have recently switched my allegiance from Arches watercolor paper, a venerable French company that has been making paper since the 15th century, to a British made paper, Saunders Waterford, an extremely well made paper.
My favorite paints are from the Daniel Smith Company in Washington state. I also like Kremer Pigments from Germany and Winsor Newton from London.
My favorite brushes are made by Escoda from Spain. I go to great lengths to get their brushes, which have limited availability in the U.S. Especially the prized Kolinsky sable brushes, which are in the process of being banned for import into the U.S. by the Fish and Wildlife service.
APP: Painting with watercolor allows you to paint anywhere the environment strikes your mood. What are some of your other favorite aspects of the medium and do you fluctuate between tighter and looser techniques?
TB: Watercolor suits certain personality traits. If you want absolute control over your work, watercolor is not for you. It's possible to have total control with watercolor, but that involves very slow and painstaking care. I choose watercolor for its quick gestural quality and spontaneity. You have to be willing to take risks to fully enjoy the potential of watercolor.
My painting approach varies according to my mood and weather conditions. I think I have more control as the years have gone by, as a result of experience and knowledge. For me progress is my about getting the paint to do what I envision. All success in painting has to be the result of envisioning the result first and then making that happen. All else is just luck. So I will still do both tighter and looser paintings, as long as I can produce what I imagine.
APP: Photographers swear by the "golden hour" and timing their process to align with the best natural light. Is this as important in plein air painting? How quickly do you have to work? Do you keep your colors true to life?
TB: One big difference between photography and painting is this; a photographer takes a picture and a painter makes a picture. So because of this I am not bound by light conditions or colors. I like to work on location but what is in front of me is only a suggestion and can become whatever I want it to be. I often move elements around and eliminate or add things to make a composition. I change the weather or time of day to suit me. In one recent painting I moved the Washington Monument about 500 feet to the right to accommodate my composition. So being a painter is almost like having superpowers!
APP: How do you interact with people who pass by while you are working?
TB: Great question! I meet countless numbers of people as I work. I'm often in very public places. I also have downtime while I wait for parts of a painting to dry and this is an opportunity to chat. People often photograph me for blogs, etc. I was even included in a film that was happening where I was set up. The cinematographer asked if they could film me. Mostly I meet curious onlookers, other artists, lots of children. I like to think maybe I might inspire one of those youngsters to someday become a painter! I've heard friends complain that interruptions annoy them when working outdoors. But my experience has been overwhelmingly positive. Of course there are episodes that are less pleasant but these are rare.
APP: In which collection are you proudest to be included?
TB: I sell my work mostly at art fairs and at a popular weekly public market in Washington DC. In the 20 years that I have been selling there, I have made over 20,000 sales. Most those are prints, but my work has gotten into lots of people's hands, and this makes me proud. Many people who buy my work do not consider themselves art collectors. I like to think of myself as an artist for everyman. You don't need a degree in art appreciation or a lengthy explanation to appreciate what I'm doing. Having said that, my paintings have found their way into some private art collections and several foreign embassies here in DC as well as U.S. embassies abroad.
APP: If you wrote a love note to Washington DC, what would it say?
TB: Interesting question. I have chosen to live here in DC after living in NYC for a few years and also a stint living in London. In many ways, DC offers what I liked most about London and NYC with few of the drawbacks. I am attracted by DC being a human-scaled city, with an international and highly educated populace. It is a green city with lots of parks and low building heights. You can see the sky! I like sky in my paintings!
Currently Inspired By...
Here are 100 images representing our going-away party for the bright and magical days of summer